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In this post, I will be discussing what a page is, what pages are used for in WordPress, and three important pages to include when setting up your blog.
Having the right pages is essential to how your readers view and navigate your blog. In other words, pages is a way to organize your content in a way that makes sense for your audience as well as search engines.
Pages are used for information about your blog that is static or doesn’t change very often. The About Me page would be an excellent example of this.
What is a page
A page is a way to create order within your blog. Think of it as a visual outline of your website. It is a place for you to put information about your blog that doesn’t change. A page is used to manage your content.
There is no limit to how many pages you can have on your blog. Only pages can be customized in WordPress. Every website must have a least one page.
I found the whole concept of “pages” confusing when I first started my blog the Social Tourist. To help me understand how to utilize pages, I think of each page like drawers of a file cabinet. Each “drawer” contains information about that subject.
Each drawer (page) is labeled and can be opened by clicking a link on my main navigation menu that is displayed across the top of your blog.
To streamline my website and to make sure I don’t have any unnecessary pages (drawers), my next project will be to combine my home page and the “start here” page. To have both pages seems a little redundant; they both serve the same purpose, which is to introduce my readers to my blog and its mission.
To have both pages also could be confusing to my readers and to new visitors to my blog who might find me via search engines.
3 Important pages to include when setting up your blog
There are three important pages that you should include when setting up your blog in WordPress. These are the first pages you should work on publishing before publishing any post.
1. About Page
- allows your audience to get to know you
- allow other brands to get to you and maybe work with you
- lets search engines know that you’re an expert
What your About Page needs to convey:
- tells your story
- lets the reader know what your blog is about
- your mission statement
- should focus on how the reader is going to benefit from your expertise and blog
Your About Page should include a photo to
- build trust
- personalizes your blog – not just some random person or group
- should consist of a call to action such as sign up for my newsletter, join my email list, etc
2. Contact Us Page
- builds trust with your readers
- a way to build connections or a community with your readers
- makes your readers feel that they can reach out to you and that you’re paying attention to them
- helps other brands who might want to get in touch with you
3. Privacy Page
- to inform readers/users of data collection practices used to protect their privacy
- must be GDPR compliant which is the European Union regulation that addresses guidelines for the collection and process of personal information for users that live within the EU
4. Additional pages you might want to include
I recommend having the following pages:
- a static “home page.”
- a separate “Blog page.”
A home page should be used to give your readers an overview of your website. It is also an introduction to visitors as to what your blog is about and what your audience can expect from you. It should include a call to action that navigates your reader to other parts of your website.
For example, click here to go to my “About Me” page or “looking to work with me? Click here to go to my contact page”.
A blog page houses your blog’s articles or posts. It is a chronological list, in reverse order, of your posts. It should include excerpts from your post, giving the reader highlights of what the post is about.
How to create a page in WordPress
There are two ways to create pages in WordPress. You can click “Pages” from your dashboard, then click “add additional pages.” Or hover over “Pages” on the administration bar (left side) and select “add new.”
Now that you’ve created your pages, you can now create your main navigational bar. For example, let’s say you’ve created the following pages:
- Home Page
- Blog Page
- Contact Me
- About Me
These pages will now become part of your main navigational bar. Take a look at my navigational bar for the Social Tourist. Each label on my navigational bar corresponds to a link that will take you to that page.
To add a navigational bar to your pages hover over “appearance” on your admin bar on the left side, click on “menus.”
You will be brought this page. From here, make sure that the menu you’re editing is the “top menu.” Under “add menu items, you should see “Pages” and a list of the pages you created. Next, select the pages you want to add to your top menu by checking the corresponding boxes next to the page.
You should now see the selected pages in the “menu structure” section. Click and drag each “page” in the order you want them to appear on your navigational menu bar. Be sure to click “save menu” after you finish.
Now, hover over the name of your blog at the top of your administration bar, then click on “visit site” to see how if your navigational menu bar is how you like it.
The next steps
Now that you’ve created your pages, I’m sure you’re eager to start writing posts. But before you can write your first post, it’s time to map out goals and how to begin establishing yourself as an authority in your niche.
If you haven’t started your blog yet or you’re stuck on what to do to start your blog, read my post, “How to start a successful blog at 50 (or any age).
Are you having a hard time picking a niche for your blog? Read my post, “How to find your niche in blogging and your target audience.”